I received this press kit two days ago from a clothing company that has created their own children's clothing range. You can click the thumbnails for the larger images.

According to the press release, these T-shirts are for the future iPhone owners and Mac lovers.

You can check some of the other clothing at their website.

I for one, don't really think there's a lot that appeals to kids, but I can see how proud Mac fanboys (and girls) would love it if their kids wore these.

Maybe that's the idea behind their marketing? Go for the parents now, get the kids later.

I don't know if any of this is Apple-endorsed or not but it doesn't look like they use any registered trademarks at all, so I guess it's safe.